Sunday, October 30, 2016

What Happened to Apple’s ‘Why’?

What Happened to Apple's 'Why'?
If you spend any time on the Internet, then you’ve probably seen by now that Apple announced their long-awaited updates to the MacBook Pro during an event at their campus in Cupertino. Spend a little more time on the Internet and you’re sure to see the plethora of articles pointing out how Apple seems to become less and less innovative as years go by, many even pointing to Microsoft as a great example of innovation with their really fantastic Surface Pro line of portable computers and the newly announced Surface Studio. Microsoft more innovative and creative than Apple? Let’s dig in and figure out what happened.

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