Canon Announces the Long-Awaited 5D Mark IV

Developed for professional wedding, portrait, and nature/wildlife photographers as well as filmmakers, the EOS 5D Mark IV delivers excellent image quality and 4K video recording.
August 25, 2016 – Canon is proud to announce the EOS 5D Mark IV DSLR camera, the next generation of the popular and versatile 5D series of Canon professional DSLR cameras. Building on this legendary legacy, the EOS 5D Mark IV propels the series forward with a fusion of features and enhancements targeted to please even the most discerning creative eyes. The camera’s 30.4 megapixel 35mm Full Frame Canon CMOS sensor offers stunning image quality while the DIGIC 6+ Image Processor delivers 4K 30P video and up to and seven frames per second (fps) continuous shooting. To make video shooting even easier, the camera also features Canon’s propriety Dual Pixel CMOS AF, even when shooting 4K to help ensure sharp focus and subject tracking. Pre-Order on Amazon

In addition, Canon is also introducing two new L-series EF lenses – the Canon EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens and EF 24-105mm f/4L IS II USM Standard Zoom Lens– offering fantastic edge-to-edge sharpness across the imaging plane, as well as improved durability and performance.

“Canon’s EOS 5D series of DSLR cameras has a history of being at the forefront of still and video innovation. And today, we add to this family of cameras the EOS 5D Mark IV– the first in our 5D series to offer 4K video and built-in Wi-Fi and NFC connectivity,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “In developing this new DSLR camera, we listened to the requests of current EOS users to create for them a modern, versatile camera designed to help them create and share beautiful still and video imagery.”
“Outdoor photographers will really appreciate the new EOS 5D Mark IV, as it offers more resolution, better detail in the shadows, and improved speeds in autofocus and frame rate,” reported acclaimed nature photographer and Canon Explorer of Light George Lepp. “With the fabulous resolution of 4K video and the ability to make beautiful prints from a frame of that video as an added bonus, this camera sets a new mid-range standard for nature photography.”

EOS 5D Mark IV DSLR Camera Specifications:

• New 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100–32,000; expandable up to 50–102,400.
• 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in-camera still frame grab* of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.
• Superb Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting; LCD monitor has full touch-screen interface, including selection of AF area.
• Excellent performance — up to 7.0 fps continuous shooting speed with high performance DIGIC 6+ Image Processor for improved speed and excellent image quality.
• 61 AF points with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f/8.
• 150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.
• Dual Pixel RAW, in-camera Digital Lens Optimizer during JPEG shooting and Diffraction Correction technologies.
• Built-in Wi-Fi and NFC2 connectivity provide easy sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device.
• Built-in GPS3 provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.

“I have owned every camera in the 5D line, so the new EOS 5D Mark IV feels like an old friend in my hands, only better” exclaimed renowned wedding photographer and Canon Explorer of Light Clay Blackmore. “It has everything a professional photographer needs to create outstanding, quality images every time. Between its ability with still images and video capture, it is the complete package and—in my opinion—the best wedding camera on the planet.”
“When working with macro beauty photography, I need fast and precise autofocus. With each breath of the subject I need to be able to check the exact placement of focus, whether on the tips of the eyelashes, the pupils or other detail of her face. The EOS 5D Mark IV gave me exactly the speed and precision required to capture the detail and stunning color that is a signature of my beauty work,” remarked celebrated fashion and beauty photographer and Canon Explorer of Light Lindsay Adler. “I’m always looking for ways to create visuals that help me stand out from the competition. Cinemagraphs, also known as ‘living images,’ allow me to combine still frames and video to create captivating images. Because of the EOS 5D Mark IV’s 4K and slow motion capabilities, I now have the ability to create high quality and visually compelling cinemagraphs without having to invest in an expensive cinema camera!”

The Next Generation of EOS 5D Cameras

In addition to the new Full Frame sensor, the new EOS 5D Mark IV includes a 61-point High-Density Reticular AF II system, similar to the one found in the flagship EOS-1D X Mark II, with all AF points selectable by the user (and up to 41 cross-type points depending on the lens in use). The AF system, improved over previous Canon 5D series models, includes expanded coverage across the frame that supports AF at maximum apertures up to f/8 with all 61 points for high-precision autofocus even when using EF super-telephoto lenses with an EF extender. Standard ISO range for the EOS 5D Mark IV is ISO 100-32,000 and is expandable to 50-102,400.
The EOS 5D Mark IV also introduces a new 150,000 pixel RGB+IR metering sensor with enhanced precision and performance compared to its predecessor, improving upon facial recognition and tracking as well as nature and sports scenes with fast-moving action. AF sensitivity in low light is EV-3 and EV-4 when in Live View mode. The EOS Scene Detection System can detect and compensate for flickering light sources that are often used in gymnasiums and swimming pools. When enabled, this anti-flicker system automatically adjusts shutter release timing to help reduce disparities in exposure and color especially during continuous burst shooting.
Following the groundbreaking video recording capabilities introduced in the EOS 5D Mark II and EOS 5D Mark III, the EOS 5D Mark IV takes the next leap forward offering DCI 4K video recording. Adding to the versatility of capturing 4K video, is Canon’s Dual Pixel CMOS AF. This proven autofocus system allows for continuous focus tracking of subjects, and can be customized by the user for optimal performance. Dual Pixel CMOS AF technology not only enhances 4K video recording, but also helps create crisp focus for 4K Frame Grab extraction of 8.8 megapixel still JPEG images, all done in camera.

Mobile Connectivity

For the first time in an EOS 5D series DSLR camera, the EOS 5D Mark IV features built-in Wi-Fi1 and Near-Field Communication (NFC)1 providing for the easy transfer of images and MP4 movies to compatible mobile devices, as well remote shooting when using the Canon Camera Connect App2. The EOS 5D Mark IV also includes a built-in GPS3 receiver with compass for precise geo-tagged information of latitude, longitude, and elevation. This is especially valuable to wildlife photographers and photojournalists who need to track their locations, as well as providing sports and wedding photographers the ability to sync a multiple-camera setup with extreme accuracy and precision. The camera’s built-in GPS can also be used to sync the camera’s time to the atomic clock, an invaluable feature when multiple photographers are covering the same event.

Pricing and Availability

The Canon EOS 5D Mark IV DSLR is currently scheduled to be available in early September 2016 for an estimated retail price of $ 3,499.00 for the body only. It will also be sold as part of body-and-lens kits with the EF24-70mm f/4L lens ($ 4,399.00, scheduled to be available early September) and the EF24-105mm f/4L IS II USM lens ($ 4,599.00, scheduled to be available late October).

New Canon EF Lenses and EOS Accessories

In addition to the new EOS 5D Mark IV DSLR, Canon is also introducing two EF-Series L-series lenses as well as a variety of EOS accessories. The new EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens features a large diameter GMO dual surface aspherical lens and ground aspherical lens, f/2.8 aperture throughout the entire zoom range, fluorine coating, improved durability and is dust and water resistant. The new EF 24-105mm f/4L IS II USM Standard Zoom lens features an improved four-stop image stabilization as well as ghosting and flare reduction with air sphere coating. The Canon EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens is scheduled to be available late in October for an estimated retail price of $ 2,199.00 and the EF 24-105mm f/4L IS II USM Standard Zoom Lens is scheduled to be available in late October for an estimated retail price of $ 1,099.00.
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Digital SLR Camera Overview

SLR cameras allow for more accurate composition and colour balance since what you see through the viewfinder will be what you get in the final picture.
Traditional SLR cameras used film but today's digital SLR cameras allow for digital capture so that you can review your images instantly.

DSLR cameras often have image sensors of much larger size and often higher quality, offering lower noise, which is useful in low light. Although mirrorless digital cameras with APS C and full frame sensors exist, most full frame and medium format sized image sensors are still seen in DSLR designs.

DSLR cameras are highly valued by military photographers because of their resolution, sensitivity, versatility in the field, availability of a wide variety of objective lenses and because they allow an accurate preview of framing close to the moment of exposure.

Many photographers also prefer dSLRs for their larger sensors compared to most compact digital cameras, now available with image sensors the same size as traditional film formats. These large sensors allow for similar field of view values to film formats, as well as their comparable sensitivity.

The SLR camera price can differ from store to store. There are the best brands with great prices and discounts. You will find the best SLR camera with the best features in the most popular brands. The Nikon, Canon, Pentax are some of the popular brands in India. The SLR camera price ranges from $ 299 to a more expensive range of SLR camera.

Most SLR cameras permit upright and laterally correct viewing through use of a roof pentaprism situated in the optical path between the reflex mirror and viewfinder.
Light, which comes both horizontally and vertically inverted after passing through the lens, is reflected upwards by the reflex mirror, into the pentaprism where it is reflected several times to correct the inversions caused by the lens, and align the image with the viewfinder.

When the shutter is released, the mirror moves out of the light path, and the light shines directly onto the film (or in the case of a DSLR, the CCD or CMOS imaging sensor). The Canon Pellix film camera was an exception to the moving mirror system, wherein the mirror was a fixed beamsplitting pellicle.

Digital SLR cameras, along with most other digital cameras, generally have a mode dial to access standard camera settings or automatic scene mode settings. Sometimes called a "PASM" dial, they typically provide as minimum Program, Aperture priority, Shutter priority, and full Manual modes. Scene modes vary and are inherently less customisable. They often include full auto, landscape, portrait, action, macro, and night modes, among others.

Professional DSLRs seldom contain automatic scene modes as professionals do not require these. Digital SLR cameras can be bought as kits or camera body only, where you have to buy the lens separately. The SLR camera kit is popular, and adequate, for photography beginners; and the more experienced person will usually know what kind of lens to get.

The photography novice can find a great deal of satisfaction with the kit lens. If you do some pricing you'll see that the kits go for much less than making two different purchases for body and lens. That piece of helpful info can save you money when you're talking to a sales rep just in case. Another potential situation is shopping on the web; so just remember that SLR camera kits are available and can be bought. It doesn't matter if you buy offline or online, be very sure of what you're getting with the price you're paying.

Although SLR cameras are more expensive than the regular digital cameras but they provide the photographers the facility to obtain a better picture quality and ultimate output with their superior technology.
Speed DSLR cameras are much quicker than the typical digital camera. You'll notice reduced shutter lag (the delay between pushing the button and actually capturing the image) with your DSLR. If you'll be shooting lots of action shots then you'll likely want a faster model.